Maité - Et merci William

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Short clip of Maïté saying Et merci William from the classic well-known Saurin TV advert, used as a funny thank you sound effect in French meme edits.

This is the brief closing line from Maïté in a William Saurin commercial, delivered in her warm, unmistakable southwestern French accent. The phrase Et merci William lasts just over a second and lands with cheerful gratitude, as if a hearty homemade meal has just been saved by a ready-made dish. Her familiar, larger-than-life delivery turns a simple thank you into instant comedy, which is why the clip feels nostalgic and affectionate rather than sarcastic when it is dropped into a video or message.

Maïté, born Marie-Thérèse Ordonez, became a household name in France through television cooking programmes in the 1980s and 1990s, celebrated for her generous portions and Gascon directness. She later fronted commercials for William Saurin, the French brand of canned ready meals, where Et merci William served as the memorable sign-off. Shared online as a short soundboard clip, the line now circulates among French speakers as a nostalgic in-joke about food, gratitude and old television adverts many grew up hearing at home.

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What does Et merci William mean?

The phrase is French for and thank you William. In the advert it is Maïté thanking William Saurin by first name, treating the canned food brand like a helpful cook who has just made dinner possible.

Who is Maïté in this sound?

Maïté was a French restaurateur and television cook famous for her hearty southwestern recipes and strong accent. Her larger-than-life screen presence made even a short advertising line instantly recognisable to French audiences who watched her programmes.

Why do people use this clip online?

People use it as a quick, affectionate punchline for gratitude, especially around food. The line is short, nostalgic and unmistakably delivered, so it works as a reaction in chats, edits and cooking parodies without needing any extra explanation.