これはひどい

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About this sound

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Short Japanese voice clip saying kore wa hidoi, meaning this is terrible, used as a reaction sound for awful fails, bad takes and cringe moments online.

This short clip is a spoken Japanese line, kore wa hidoi, delivered in a flat, exasperated tone that translates to this is terrible. The phrase lands quickly, with the emphasis on the final word making it feel like an instant verdict rather than a long complaint. Viewers hear it as a deadpan reaction to something messy, painful to watch, or impressively bad. Because it is brief and expressive, it works as a punchline that needs no setup, letting the image or moment before it carry the joke while the voice supplies the judgment.

Kore wa hidoi is a common Japanese phrase meaning this is awful or this is terrible, and online it has become shorthand for reacting to a scene that has gone badly wrong. The short spoken version circulates on soundboards and in edited clips because the meaning is clear even to viewers who do not speak Japanese, helped by tone alone. It is often paired with fail videos, bad reveals and awkward moments, where a brief foreign-language verdict feels funnier and less harsh than a long English rant.

Use Cases

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Frequently Asked Questions

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What does kore wa hidoi mean?

Kore wa hidoi is Japanese for this is terrible or this is awful. Kore means this, and hidoi means cruel, severe or terrible depending on context. In meme use, it is a quick deadpan judgment on something that looks painfully bad.

Where is the kore wa hidoi sound from?

The exact original recording is not confirmed from the title alone, but the clip is a spoken Japanese phrase that spread through soundboards and meme edits. It is used less as a quote to identify and more as a portable reaction sound.

How do people use the kore wa hidoi sound?

Creators place it at the exact moment a fail, bad reveal or cringe scene lands. It works best unedited and at full volume for a split second, then cut away quickly so the deadpan line feels like an instant final verdict.