Quem colocou esse cheira cola ByRM

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A Brazilian WhatsApp meme asking who put 'this glue sniffer' here, said with mock outrage. Friends use it in group chats to roast someone acting silly.

The clip is a short burst of Brazilian Portuguese banter, around eight seconds long, built around the absurd accusation 'quem colocou esse cheira cola' — who brought this glue sniffer along. The speaker's tone is half indignant, half playful, like someone calling out a friend in front of the whole group. The phrasing is deliberately over the top, which makes the insult land as comedy rather than cruelty. Listeners hear it as a quick, punchy roast: the kind of line that gets replayed in WhatsApp groups the moment somebody says something clueless, turning an awkward moment into a shared joke.

The exact recording behind this meme is unattributed, circulating as a forwarded WhatsApp audio credited only to the tag ByRM. Like many Brazilian group-chat memes, it spread through forwards and reposts rather than a single viral video, with the eight-second scolding becoming a reusable reaction. Its staying power comes from versatility: the line works as a generic, lighthearted way to call someone out, so it keeps resurfacing in memes, edits and reply chains years after it first appeared.

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What does 'quem colocou esse cheira cola' mean?

It is Brazilian Portuguese for 'who put this glue sniffer here'. 'Cheira cola' literally means glue sniffer, slang for someone acting dazed or foolish, so the line jokingly blames the group for bringing along a clueless person.

Where is this sound from?

The recording circulates as an unattributed forwarded WhatsApp audio, credited only to the tag ByRM. There is no confirmed original video or creator, which is typical of Brazilian group-chat memes that spread through forwards.

When do people use this sound?

Creators and group-chat users drop it right after someone says something clueless or silly. It works as a lighthearted roast, turning an awkward moment into a joke without sounding genuinely mean.