Ken Laban “What About That!”

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Ken Laban's short triumphant voice clip saying what about that, used by creators to celebrate a surprising play, a clever comeback or an unexpected win.

This short clip captures Ken Laban delivering the phrase 'What about that!' with rising excitement and a sharp, confident emphasis on the final word. Lasting just under three seconds, it sounds like a spontaneous celebration after something unexpected has landed, with a tone that is playful, boastful and full of energy. Played over a clip, it instantly frames the moment as a mic-drop, making the viewer feel the speaker has just proved a point. Its brevity makes it easy to drop in at the exact second a reveal, goal or comeback hits.

Little is documented about the original recording behind this clip, so it is best understood through how it circulates online as a short reaction sound. The phrase works because it is instantly recognisable as a boastful question after a point has been made, which makes it easy to reuse across sports highlights, gaming clips and reaction videos without needing any context. Its under-three-second length also suits fast edits, where a single triumphant line can close a moment before the next scene begins, keeping the energy high and the joke clear, much like crowd cheering in a sports edit.

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What is the Ken Laban What About That sound?

It is a brief voice clip of Ken Laban saying what about that in a triumphant, boastful tone. Lasting under three seconds, it is used as a reaction sound to celebrate a surprising moment or a point well made.

What is the origin of this sound?

The exact original recording is not widely documented, so the clip is mainly known through its circulation on soundboards and in short videos. Its appeal comes from the instantly recognisable celebratory phrase rather than a specific scene.

How do creators use the What About That sound in videos?

Creators usually place it at the end of a highlight, reveal or comeback, letting the final word land before a cut or reaction shot. It works best alone, without loud music or dialogue competing with the voice.