Me dirigir a todos voces

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About this sound

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A short clip of former Brazilian president Jair Bolsonaro beginning an official address to everyone, reused in parody announcements and political memes.

This is a brief, solemn excerpt from an official televised pronouncement by Jair Bolsonaro, delivered in Portuguese in a measured, presidential tone. He opens by saying he has come at an important moment to address everyone, a formal greeting that immediately signals authority and seriousness. Because the phrasing is so official and recognisable, dropping it at the start of a video instantly frames whatever follows as a mock announcement, a dramatic reveal, or a tongue-in-cheek statement of intent. The clip is only a few seconds long, so it works as a cold open that grabs attention before a joke, a reaction, or an edited twist lands.

The audio comes from an official pronouncement by Jair Bolsonaro, Brazil's president at the time, distributed through TV BrasilGov, the federal government's public broadcasting channel. In the excerpt, Bolsonaro formally introduces an address to the nation, a style of opening familiar from televised presidential speeches in Brazil. Once cut down to just a few seconds, the clip began circulating on soundboards and in short-form video edits, where its solemn, official register became the joke itself. It remains popular because that contrast between presidential gravity and everyday or absurd announcements is instantly recognisable to Brazilian audiences.

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Frequently Asked Questions

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What is the "me dirigir a todos voces" sound?

It is a brief excerpt from an official address by former Brazilian president Jair Bolsonaro, in which he says he has come at an important moment to speak to everyone. The formal opening is widely reused as a mock announcement in memes.

Where does this Bolsonaro sound come from?

It comes from an official pronouncement by Jair Bolsonaro distributed by TV BrasilGov, Brazil's federal public broadcaster. The clip isolates the opening line, when he addresses the nation in a formal, televised presidential style.

Why do creators use this sound in memes?

Creators use it because its solemn presidential tone makes an instant, recognisable setup for a joke. Placing it before something trivial or absurd creates a contrast that frames the following clip as a parody announcement.