new soul

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Clip of Yael Naim singing the la la la chorus from New Soul, the 2008 indie pop hit used in edits, introductions and upbeat transition videos.

This is the bright, instantly recognisable chorus from New Soul by French-Israeli singer Yael Naim, built around a simple piano line, light percussion and her repeated la la la hook. The excerpt captures the most cheerful part of the song, where her soft, clear voice floats over a bouncy rhythm that feels innocent and optimistic. It works because it is catchy without being heavy, giving any clip an immediate sense of freshness and discovery. Viewers often associate it with starting something new, which makes even an ordinary moment feel lighter and more hopeful.

New Soul was released by Yael Naim in 2007 and became an international hit in 2008 after Apple featured it in the MacBook Air launch advertisement. The exposure pushed the song into charts across Europe and the United States and introduced its la la la chorus to a wide audience. Online, the excerpt kept circulating as a shorthand for innocence, beginnings and gentle optimism, later finding new life in short form edits and nostalgic montages where its familiar piano and vocal hook are recognised within seconds.

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What song is the New Soul sound from?

It is from New Soul by Yael Naim, a French-Israeli singer songwriter. The clip uses the famous la la la chorus over piano, released in 2007 and widely heard in 2008 after featuring in a MacBook Air advertisement.

Why is New Soul so popular online?

The chorus is short, bright and instantly recognisable, so creators use it to signal a fresh start or an innocent discovery. Its piano hook works under montages, introductions and edits without needing any dialogue to explain the mood.

How long is this New Soul clip and what part does it feature?

This clip lasts about fourteen seconds and focuses on the chorus section rather than a full verse. You hear Yael Naim repeating the la la la line over the main piano rhythm, which is the part most people remember from the song.