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The famous What Is Love chorus from Haddaway's 1993 hit, with its catchy synth riff and vocal hook, often used in memes and edits for ironic romance moments.

This short clip captures the instantly recognisable opening hook of Haddaway's What Is Love, driven by a bright, pulsing synth riff and the smooth, questioning vocal line that asks what love really is. The beat is upbeat and danceable, yet the delivery feels earnest and slightly pleading, which is why it lands so well out of context. Heard on its own, it triggers instant recognition and a sense of playful nostalgia, turning an ordinary scene into something dramatic, romantic, or deliberately over-the-top. It works because almost everyone knows the next line before it even arrives.

What Is Love was released by Trinidadian-German singer Haddaway in 1993 and became a worldwide Eurodance hit, later revived by its famous head-bobbing scene in the 1998 film A Night at the Roxbury. The chorus spread again through internet memes, dance videos, and short-form edits that paired its earnest question with awkward or exaggerated romance. Its simple synth line and unforgettable vocal hook make it easy to recognise in just a few seconds, which keeps it useful for comedy, nostalgia, and ironic love stories today.

Professionele tip voor gebruik

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Drop the clip right as a character turns, confesses, or walks in slow motion, then cut the music sharply for the punchline. Pair it with a deadpan reaction shot rather than another song, and avoid letting it run long enough to become the whole joke.

Gebruiksscenario's

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  • A creator reveals an unexpected crush in a skit.
  • A couple reenacts a dramatic slow-motion entrance together.
  • An editor scores an awkward first date montage ironically.
  • A streamer plays it after a teammate falls in love instantly.

Veelgestelde vragen

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What is the What Is Love sound?
It is a short clip of the chorus from Haddaway's 1993 Eurodance song What Is Love, featuring its bright synth riff and the famous vocal line asking what love is.
Where does the What Is Love sound come from?
The sound comes from Haddaway's debut single, released in 1993, which later gained a second life through the head-bobbing club scene in A Night at the Roxbury and countless online memes.
Why is What Is Love so popular in memes?
Its instantly recognisable hook, upbeat dance beat, and earnest question about love make it perfect for ironic romance, dramatic entrances, and nostalgic edits that audiences recognise within seconds.

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