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The iconic 'What Is Love' chorus clip from Haddaway's 1993 hit, used in memes and TikTok videos for dramatic reveals, dance moments and ironic love scenes.

This short clip captures the instantly recognisable chorus of Haddaway's What Is Love, with its driving Eurodance beat and the repeated question sung over bright synths. Even in just a few seconds, the punchy rhythm and familiar melody trigger instant recognition, making viewers expect a dance break, a dramatic entrance or a joke about romance. It sounds upbeat, slightly cheesy and full of 1990s energy, which is exactly why it works so well as a punchline. The clip lands best when the visual suddenly matches the music, turning an ordinary moment into something exaggerated and funny.

What Is Love was released by Haddaway in 1993 and became a defining Eurodance hit of the decade, later reaching a new audience through its use in the 1998 film A Night at the Roxbury and its famous head-bobbing dance scene. The chorus lived on through internet memes, compilations and short-form video, where creators reused its instantly familiar hook for dance challenges and ironic edits. Its simple question and driving beat keep it instantly recognisable across generations, which explains why it still appears in TikTok trends today.

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What song is the "What Is Love" sound from?

It comes from Haddaway's 1993 Eurodance hit "What Is Love," best known for its repeated chorus asking what love is. The short clip usually features that hook over a driving dance beat.

Why is "What Is Love" so popular on TikTok?

Its chorus is instantly recognisable, upbeat and easy to dance to, so creators use it for reveals, dance challenges and ironic romance edits. The familiar hook signals a funny or dramatic moment within seconds.

How can I use this sound in a video?

Place it at a reveal, entrance or dance moment and cut on the beat so the action matches the chorus. Keep the clip short, avoid talking over the vocal, and let the music carry the joke or transition.