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The brass fanfare opening BLACKPINK's 'Kill This Love' (2019), hummed online as 'papapa.' Creators play it for dramatic entrances, reveals, and hype edits.

This is the opening ten seconds of BLACKPINK's 2019 hit 'Kill This Love': a punchy brass fanfare of trumpets and horns blasting a bold, staccato 'pa-pa-pa' riff over a marching drum beat. The phrase became a fan nickname for the clip, and the sound itself feels like a victory march crossed with a movie trailer cue — loud, confident, and instantly recognizable. Dropped over a video, it turns any entrance, reveal, or comeback into an event, giving viewers the rush of a stadium-sized announcement in just a few seconds.

BLACKPINK released 'Kill This Love' in April 2019 as the lead single of their EP of the same name, and its brass-heavy intro became one of the most recognizable openings in K-pop. Fans dubbed the horn riff 'papapa' from the way the trumpets sound, and the nickname stuck across fan edits and meme pages. The clip spread through hype edits, sports highlight reels, and TikTok transitions, where its stadium-sized drama fits perfectly. Years later, those ten seconds still signal one thing: something epic is about to happen.

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What is the 'papapa' sound?

It's the opening brass fanfare of BLACKPINK's 'Kill This Love' (2019) — about ten seconds of trumpets and horns playing a staccato riff that fans transcribed as 'papapa.'

Where does the papapa sound come from?

It's the intro of BLACKPINK's 2019 single 'Kill This Love,' released by YG Entertainment as the title track of the EP of the same name, built around a brass fanfare.

Why do creators use the papapa sound?

Its triumphant, stadium-sized horns make any entrance, reveal, or comeback feel epic, so it became a go-to cue for hype edits, sports highlights, and TikTok transitions online.