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The incorrect buzzer from The Price Is Right, played when a contestant guesses wrong. Creators use it to flag wrong answers and comic mistakes in edits.

This is the flat, descending buzz that signals a wrong answer on The Price Is Right, a harsh electronic tone that cuts through the studio excitement and instantly tells everyone the guess missed. It lasts just under five seconds, long enough for the disappointment to land without dragging, and its blunt, game-show timing makes the failure feel public and funny rather than serious. Played over a video, it turns a small mistake into a punchline, giving viewers a familiar cue that something went wrong and inviting them to laugh at the miss instead of feeling sorry for the person who made it.

The Price Is Right is a long-running American television game show in which contestants guess the prices of prizes, and a wrong guess is marked by this unmistakable buzzer. The sound became part of the show's language, instantly understood even by viewers who have never watched a full episode. As game-show clips, reaction videos and short-form edits spread online, creators began lifting the buzzer to signal any failed attempt, from a bad trivia answer to a missed shot. Its familiarity is why it still works: one short buzz tells the audience the answer was wrong.

Professionele tip voor gebruik

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Drop the buzzer on the reveal of the wrong guess, not before it, and let it play before cutting to a reaction shot. Pair it with a quick zoom on the failed answer, but avoid stacking another fail sound on top, which dulls the joke.

Gebruiksscenario's

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  • Creators play it after a quiz contestant chooses the wrong answer.
  • Editors use it to mock a failed guess in a challenge video.
  • Streamers drop it when a viewer prediction turns out wrong.
  • Teachers add it to highlight a common mistake in lessons.

Veelgestelde vragen

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What is the Price Is Right incorrect sound?
It is the buzzer played on The Price Is Right when a contestant gives a wrong answer or loses a pricing game. The harsh electronic tone signals failure instantly, which is why creators reuse it to mark mistakes in their own videos.
Where does this buzzer come from?
It comes from The Price Is Right, the American television game show where contestants guess prices to win prizes. The buzzer has become one of the show's most recognisable audio cues for an incorrect guess.
How can creators use this sound in videos?
Place it immediately after a wrong answer, failed challenge or bad prediction is revealed, then cut to a reaction. It works best on its own, without another fail effect layered over it, so the joke lands cleanly.

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