No - Price Is Right Loser

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The sad trombone losing horn from The Price Is Right, played when a contestant loses. Creators drop it over fails, wrong answers and awkward moments in videos.

This is the instantly recognisable losing sting from The Price Is Right, a short descending trombone phrase that slides down in a mocking wah-wah-wah. It starts with a confident note before drooping into a flat, disappointed finish, and that collapse is the whole joke. Hearing it tells a viewer immediately that someone has just failed, guessed wrong or lost a prize, without any words needed. The tone is playful rather than cruel, so it lands as a gentle punchline for everyday mistakes, bad guesses and plans that fall apart at the last second.

The Price Is Right is a long-running American television game show in which contestants bid on prizes and play pricing games, and its losing cue has become shorthand for failure far beyond the studio. The drooping trombone sound is the kind of musical joke audiences recognised instantly from game shows, and clips, reaction videos and meme edits carried it onto social media. Today creators use it less as a reference to the show and more as a universal signal that something has gone wrong, which is why it still works even for viewers who have never watched an episode.

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What is the Price Is Right loser sound?

It is the short, descending trombone cue played on The Price Is Right when a contestant loses or fails to win a prize. The drooping wah-wah notes signal disappointment in a playful, instantly recognisable way.

Where does the losing horn come from?

It comes from the American television game show The Price Is Right, where it accompanies losing moments during pricing games and showcases. Its use in clips and reaction videos later turned it into a widely shared meme sound.

How can I use this sound in a video?

Place it immediately after a failed attempt, wrong guess or embarrassing reveal, then pause briefly so the joke lands. It works best for lighthearted fails, especially when paired with a disappointed reaction or slow zoom.