И что это

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A short Russian voice clip asking 'And what is this?' in a puzzled tone, used as a reaction to something strange or unexpected in memes and short videos.

This is a short spoken clip, just over a second long, in which a voice delivers the Russian phrase for 'and what is this' with a flat, questioning inflection. It sounds less like a shout and more like a deadpan pause, as if the speaker has just noticed something odd and is waiting for an explanation. That dry, slightly sceptical tone is what makes it work as a reaction: it lets the image do the talking while the voice supplies the disbelief. Dropped over a strange object, an unexpected plot twist or a confusing moment, it instantly frames the scene as weird, funny or suspicious without needing any commentary.

The clip circulates online as a short Russian reaction sound, shared mainly through meme soundboards and short-form video edits rather than tied to one widely recognised film or television moment. Its appeal comes from its brevity and universality: almost anyone can recognise the tone of puzzled disbelief even without understanding every word. Because it lasts barely more than a second, it slips easily into fast edits, reaction compilations and commentary videos, where a single questioning voice can punctuate a strange discovery without slowing the pace.

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What does 'И что это' mean in English?

It translates roughly as 'And what is this?' The speaker asks it with a questioning, puzzled tone, which is why it works so well as a short reaction to something strange or unexpected.

Where does this sound come from?

Its exact original source is not widely documented, and it is best known as a short meme sound shared on soundboards and in short-form edits. The Russian wording and questioning tone are its most recognisable features.

How can creators use this sound in a video?

Drop it at the moment a strange object, twist or detail is revealed, then pause briefly so the question lands. It works best alone, without music or dialogue underneath, in reaction clips and short edits.