Bom Dia São 10h Silvio Santos

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Silvio Santos announces that it is 10 a.m. in this short clip from a 2003 Baú clock commercial, often used in Brazilian memes and morning greeting videos.

The clip opens with Silvio Santos delivering a bright, theatrical good morning in Portuguese, immediately followed by his announcement that it is ten o'clock, all in the warm, showman-like voice that made him a fixture of Brazilian television for decades. The delivery is upbeat and slightly playful, with a clear, radio-style cadence that makes the time announcement feel like a celebration rather than a simple statement. Hearing it instantly signals morning, nostalgia, and lighthearted Brazilian TV culture, which is why it works so well as a punchline or greeting, instantly putting listeners in a cheerful, familiar mood.

The sound comes from a 2003 commercial for the Relógio do Baú, a talking clock sold through Silvio Santos's Baú da Felicidade business, in which his recorded voice announced the time to buyers. The phrase stuck because it paired his instantly recognisable presenting style with an everyday morning moment, and Brazilian internet users later lifted the ten o'clock announcement into memes, edits, and greeting messages. It remains popular as a nostalgic shorthand for Brazilian television and for starting the day with humour.

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What is the "Bom Dia São 10h" sound?

It is a short Portuguese audio clip in which Brazilian presenter Silvio Santos cheerfully says good morning and announces that it is ten o'clock. The recording comes from a 2003 commercial for the Relógio do Baú talking clock.

Who is Silvio Santos?

Silvio Santos was a famous Brazilian television presenter and businessman, best known for hosting long-running variety shows on SBT, the network he founded. His distinctive, energetic voice made him one of Brazil's most recognisable media figures.

How do people use this sound in videos?

Creators use it as a morning greeting, a wake-up joke, or a cut to a clock at ten o'clock. It works best at the start of a clip, where the familiar announcement instantly sets a light, nostalgic Brazilian tone.