But wait, there's more!

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A short “But wait, there’s more” voice clip used for joke reveals and infomercial-style edits, often tagged as a Scary Movie meme online.

This sound is a brief spoken line, “But wait, there’s more,” delivered with the kind of upbeat, sales-pitch timing people recognize from infomercials and parody ads. The pause after the first phrase makes the payoff land harder, so it works well when a video suddenly piles on one more twist, feature, or absurd problem. Even in under three seconds, it creates a teasing setup that tells viewers something extra, unexpected, or increasingly ridiculous is about to appear on screen.

This phrase is widely recognized from the language of TV infomercials, where hosts tease extra bonuses or added features to keep viewers watching. Online, the clip spread as a meme shorthand for escalation: one reveal happens, then another tops it immediately. Search interest also connects it with Scary Movie meme uploads, which helped keep the line circulating on soundboards, short edits, and reaction posts. Its staying power comes from how quickly it signals, in plain words, that the joke is about to get bigger.

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What is the “But wait, there’s more” sound used for?

People use it to set up an extra reveal after a joke, product parody, or list of problems. It adds a cheesy sales tone that makes the next cut feel bigger, dumber, or more surprising in a very deliberate way.

Where does the “But wait, there’s more” phrase come from?

The line is strongly associated with television infomercial language, where presenters promise extra items or bonuses before a commercial break or purchase pitch. Online, it became a reusable meme clip for escalation and punchline stacking.

Why is this sound popular in meme edits?

It communicates the setup instantly. In less than three seconds, viewers understand that something additional is coming, which makes it perfect for fast-paced memes, fake ads, reaction videos, and any edit built around one-upmanship.