Berries and Cream

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Little Lad sings Berries and Cream from the Starburst advert, a bouncy chant people use for goofy dances, reveals and nostalgic meme videos.

Berries and Cream is the singsong chant performed by the Little Lad, a bowl-cut character in old fashioned clothes who bursts into a joyful little dance when he tastes Starburst Berries and Cream candy. The clip is bright, high pitched and deliberately odd, with the line repeated over a simple clapping rhythm and an eager grin. That mix of innocence and awkward enthusiasm is what makes it land. Played over a normal moment, it instantly turns the scene silly, camp and slightly unhinged, like the person on screen is far too excited about something very small.

The sound comes from a 2007 television commercial for Starburst Berries and Cream candies, where a character known as the Little Lad explains his love for the flavour with a song and dance. The advert was strange enough to be remembered and quoted for years, then it exploded again on TikTok in 2021 when users copied the dance, lip synced the chant and remixed it into new contexts. Its second life turned a candy advert into a lasting shorthand for gleeful, over the top excitement about a niche favourite thing.

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What is the Berries and Cream sound?

The clip is the Little Lad singing berries and cream over and over in a high, cheerful voice while doing a small clapping dance. It lasts only a few seconds and is used as a reaction for gleeful, silly excitement.

Where is Berries and Cream from?

It comes from a 2007 Starburst television advert for Berries and Cream candies. The character who sings it is known as the Little Lad, dressed in period style clothing. The advert later went viral again on TikTok in 2021.

Why do people use the Berries and Cream sound?

People use it when someone is far too happy about a small, specific thing, especially food, clothes or a favourite hobby. The innocent delivery makes the excitement feel funny rather than annoying, so it works perfectly for dances, reveals and parody celebrations.