The famous “baby don't hurt me” clip from Haddaway's What Is Love, used in memes, reaction edits and nostalgic joke videos.
This sound is the instantly recognisable “baby, don't hurt me, don't hurt me, no more” hook from Haddaway's dance hit What Is Love. It has a dramatic, singalong feel with a strong Eurodance rhythm, so even a short clip lands fast and feels big. In memes, people use it to underline fake romance, over-the-top sadness, or a sudden emotional twist. Because the line is so well known, viewers usually get the joke immediately, whether the edit is ironic, nostalgic, or just intentionally cheesy.
This clip comes from Haddaway's 1993 Eurodance song What Is Love, especially the chorus line most people remember as “baby don't hurt me.” The song became a long-running internet joke because the lyric is instantly identifiable and easy to drop into reaction edits. It also stayed famous through pop culture references, remixes, and meme videos that lean into its melodramatic tone. Online, creators still use it when a clip needs exaggerated heartbreak, awkward romance, or playful nostalgia.