Never gonna give u up

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A short clip from Rick Astley's 1987 hit, best known for the Rickroll meme. People use it to bait reveals, fake-outs and nostalgic joke edits.

This sound is a brief excerpt from Rick Astley's "Never Gonna Give You Up," a bright, instantly recognisable pop chorus with punchy drums, glossy synths and his deep singing voice. Even in a few seconds, it signals a Rickroll right away, so the joke lands fast. The clip works because it flips a normal setup into a playful bait-and-switch, making viewers laugh, groan or feel a wave of internet nostalgia depending on how suddenly it appears.

"Never Gonna Give You Up" is a 1987 song by Rick Astley that became the center of the Rickroll meme in the mid-2000s. Online, people would disguise a link and then redirect viewers to the music video, turning the chorus into a punchline. The prank spread across forums, video platforms and social media, and the song stayed popular because almost everyone recognizes it within seconds. That instant recognition is why short clips of it still work so well in modern meme edits.

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What is the Never Gonna Give You Up sound?

It is a short audio clip from Rick Astley's 1987 pop song "Never Gonna Give You Up." Online, it is most often used as the audio cue for a Rickroll joke or a nostalgic meme reveal.

Why is this sound so popular in memes?

The song is tied to the Rickroll, one of the internet's most enduring bait-and-switch pranks. Because the melody and voice are instantly recognizable, even a few seconds can deliver the joke immediately and clearly.

How do creators usually use this clip?

Creators typically place it after a fake reveal, suspicious link, dramatic pause or misleading setup. The humor comes from the sudden switch into a familiar Rickroll, so it works best when the audience expects something else first.