"Royals" - Lorde

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Royals by Lorde, the 2013 hit about rejecting luxury, clipped as a soundboard sound. Creators use it for glamour fails, rich-kid jokes and ironic flex edits.

"Royals" is Lorde's minimalist 2013 pop single built on a deep bass pulse, finger snaps and her cool, half-spoken vocal. This clip captures the instantly recognisable hook of the song, the part everyone knows from radio, films and countless edits. Hearing it triggers an immediate flash of early-2010s nostalgia while its lyrics quietly mock gold teeth, private jets and Cristal. On video it lands as a knowing wink: the sound of someone pretending to be unimpressed by wealth, which makes it perfect for undercutting a flex or celebrating a proudly ordinary moment.

Royals was released in 2013 as the debut single by New Zealand singer Lorde, written with Joel Little for her album Pure Heroine. Built on a sparse hip-hop influenced beat, it became a global number one, topped the US Billboard Hot 100 and won Song of the Year at the 2014 Grammys. Its anti-materialist message made it an anthem for a generation tired of luxury rap tropes. Years later the hook found new life on TikTok and soundboards, where short clips soundtrack thrift flips, glow-downs and ironic rich-kid parodies.

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What is the "Royals" Lorde sound?

It is a short clip of Lorde's 2013 hit "Royals", usually the recognisable chorus hook with its deep bass and finger-snap beat. People save it as an MP3 to play, meme or drop into edits about wealth and luxury.

Why is Royals so popular as a meme sound?

The song's anti-luxury lyrics make it a ready-made punchline for flex fails, thrift hauls and broke jokes. Its sparse, instantly recognisable production also cuts cleanly into short videos without overpowering dialogue.

Who sings Royals and when was it released?

Royals is sung by New Zealand artist Lorde, released in 2013 as her debut single from Pure Heroine. Co-written with Joel Little, it topped charts worldwide and won the Grammy for Song of the Year.