Price is Right Fail

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The Price Is Right fail sound is the sad trombone style horn from the game show, used online to mark a wrong guess, bad decision or total flop moment.

This short clip is the descending fail horn heard on The Price Is Right when a contestant loses a pricing game. Played on brass with a slow, sinking slide, it drops in pitch over a couple of seconds and lands with a flat, deflated finish. The sound instantly turns a small mistake into a comedy moment because the audience already knows it means the answer was wrong. Even without seeing the show, viewers feel the disappointment, which is why editors use it as a clean, wordless punchline for flops.

The losing horn comes from The Price Is Right, the long-running American television game show that first aired in 1972 with host Bob Barker and later Drew Carey. Its descending brass cue was played when contestants failed a pricing game, quickly becoming one of the show's most recognised sounds. Clips of the cue spread online through meme edits, reaction videos and soundboards, where it moved beyond the show to signal any public mistake, bad guess or disappointing result in everyday situations.

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What is the Price Is Right fail sound?

The Price Is Right fail sound is the show's losing horn, a short descending brass cue played when a contestant gets a pricing game wrong. Its sinking pitch makes the loss feel funny and final without needing any words or explanation.

Where does the Price Is Right fail sound come from?

It comes from The Price Is Right, the American game show that began in 1972. The horn was used on air for losing moments in pricing games, and online clips later turned that television cue into a widely shared reaction sound.

How do creators use the Price Is Right fail sound?

Creators place it right after a wrong guess, failed attempt or bad reveal in a video. The timing works best with a short pause before the horn, letting viewers register the mistake before the descending cue delivers the punchline.