The Dian Gun chong ci sound effect is a short, hyped sprint chant from the Otto meme, used when a character charges forward or rushes into action.
This is a rapid, high-energy voice clip built around the repeated Chinese phrase chong ci chong ci, which roughly means dash, dash. The voice is loud, urgent and slightly playful, with each repetition landing like a quick push forward, so the whole clip feels like someone shouting a character into a sprint. At just over a second long, it works as a sudden burst of momentum rather than a line to listen to. Dropped over a run, a chase or a clumsy charge, it makes the movement feel faster, funnier and more exaggerated, turning an ordinary dash into a meme-worthy rush that viewers instantly recognise as a hype cue.
The clip is tied to the online nickname Dian Gun and the wider Otto meme community, where short, shouty voice lines are clipped, remixed and reused across short-form videos. Chong ci, meaning sprint or charge, works as a ready-made hype cue, so creators reuse it whenever speed, urgency or a sudden rush is the joke. Because it is only about a second long, it travels easily between edits, reaction videos and gaming clips, and its recognisable rhythm keeps it in circulation long after the original moment has passed.