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the fox

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The famous hook from Ylvis's 2013 viral hit about what the fox says. Creators use it in memes, animal clips and reaction edits for instant comedy.

This short clip captures the most recognizable moment of The Fox, the 2013 novelty song by Norwegian comedy duo Ylvis, built around the question of what sound a fox makes. Over a bouncy electronic beat, a male voice delivers the song's playful animal noises with exaggerated enthusiasm, turning gibberish into an impossibly catchy hook. The effect is instant and goofy: listeners recognize it within a second and usually laugh, because the contrast between the serious pop production and the ridiculous animal sounds breaks any tension. It signals to a viewer that nothing here should be taken seriously.

The Fox was released in September 2013 by Ylvis, the Norwegian comedy duo of brothers Bård and Vegard Ylvisåker, as a joke single promoting the new season of their talk show. Uploaded to YouTube with a deadpan music video of animal costumes and forest choreography, it exploded into one of the platform's biggest viral hits, climbing the charts worldwide. The question at its center became a catchphrase, and the gibberish animal sounds turned into a lasting meme, still quoted in animal videos and reaction edits more than a decade later.

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Where is the 'what does the fox say' sound from?

It comes from The Fox, a 2013 comedy song by the Norwegian duo Ylvis, built around the joke question of which sound a fox makes. The clip is a short excerpt of its catchy chorus hook.

Who sings The Fox?

The song is performed by Ylvis, the stage name of Norwegian comedian brothers Bård and Vegard Ylvisåker. They wrote it as a joke for their talk show, never expecting it to become a global hit.

Why is the fox sound so popular in memes?

Because the hook is instantly recognizable and inherently silly. Dropping it under an animal clip or a baffling moment signals playful absurdity in under five seconds, which is exactly the rhythm short-form meme edits need.