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The stretched 'in New Yoooork' vocal hook from Jay-Z and Alicia Keys' Empire State of Mind, used for New York reveals, travel edits and meme transitions.

This clip isolates the famous drawn-out chorus line where Alicia Keys sings 'in New Yoooork' over bright piano chords and a swelling pop-rap backing. The vowel is stretched for comic and dramatic emphasis, turning a proud city anthem into an instant audio cue for arrival. It sounds triumphant, glossy and slightly over the top, which is why viewers immediately read it as a celebration. Played over ordinary footage, it makes a street, skyline or outfit reveal feel much bigger and more cinematic than it really is.

Empire State of Mind was released in 2009 by Jay-Z featuring Alicia Keys, from the album The Blueprint 3. Its chorus, sung by Keys, became an unofficial anthem for New York City and was widely used in films, sports broadcasts and tourism clips. Online, creators shortened it to the single stretched hook and reused it as an empire state of mind meme for travel posts, skyline montages and ironic location reveals, where the grandeur of the song contrasts with everyday footage.

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Place the clip right as the location is revealed, letting the stretched 'Yoooork' land on the widest skyline or street shot. Keep the original piano audible underneath, trim any dialogue before it, and avoid looping it, as the joke works best once.

Kullanım Durumları

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  • Drop over a first landing in New York City
  • Use for skyline reveals in travel vlog edits
  • Add to outfit reveals shot on city streets
  • Play ironically over tiny or disappointing locations

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What is the Empire State of Mind sound?
This clip is the stretched chorus hook from Empire State of Mind, where Alicia Keys sings 'in New Yoooork' over piano. Creators use the short excerpt as a celebratory or ironic cue for New York arrivals, skyline shots and location reveals in short videos.
Who sings Empire State of Mind?
Empire State of Mind is performed by rapper Jay-Z with a sung chorus by Alicia Keys. This sound focuses only on Keys and her drawn-out 'in New Yoooork' line, which became the most clipped and memed part of the 2009 track.
Why is this clip popular as a meme?
The grandeur of the anthem makes ordinary footage feel important, which creates an easy joke. Creators pair the swelling hook with small streets, bad weather or disappointing reveals, and viewers instantly understand the contrast without any extra explanation needed.

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