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Is this love

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The iconic chorus hook from Whitesnake's Is This Love, a soft rock ballad clip people use for romantic, dreamy and lovesick video moments online.

This clip captures the tender opening of the chorus from Whitesnake's power ballad Is This Love, built around a soft keyboard wash, clean guitar and David Coverdale's warm, yearning vocal asking the title question. The mood is instantly romantic and slightly wistful, with that polished late eighties rock sheen that makes even a short excerpt feel cinematic. Played over a glance, a crush reveal or a quiet moment between two people, it turns an ordinary scene into a sincere love declaration, while also working ironically when the romance is clearly one sided or awkward.

Is This Love was released by Whitesnake in 1987 as a single from their self titled album, written by singer David Coverdale and guitarist John Sykes. Unlike the band's heavier rock tracks, the song became one of their biggest hits as a soft rock power ballad and reached the top of the charts internationally. Its chorus has stayed familiar through classic rock radio, romantic playlists and film and television use, and short clips of the hook now circulate online for sincere and playful love themed edits.

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Where does the Is This Love sound come from?

It comes from Is This Love by the English rock band Whitesnake, released in 1987 on their self titled album. This clip uses the famous chorus, sung by David Coverdale, where he repeats the title question over soft keyboards and guitar.

Who sings Is This Love?

The lead vocal is by David Coverdale, Whitesnake's frontman and co writer of the song with guitarist John Sykes. His warm, slightly husky delivery on the chorus is the part most people recognise and reuse in romantic and meme edits online.

How is this sound used in videos?

Creators place it at the moment a crush, reunion or romantic glance appears on screen. The short chorus works sincerely for couple montages and wedding style edits, and ironically for one sided love, awkward flirting or a character falling for something unexpected.