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About this sound

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A short clip from Justin Bieber's song Sorry, featuring its catchy chorus hook. Creators use it for apologies, funny fails and lighthearted meme edits.

This clip captures the instantly recognisable hook from Justin Bieber's Sorry, with its smooth pop vocal gliding over a bright, danceable beat. In just a few seconds it delivers the word sorry in a melodic, almost playful way that feels less like a serious apology and more like a cheeky acknowledgement. That contrast is what makes it so effective in short videos, instantly softening a mistake, a failed attempt or an awkward moment without killing the joke. Listeners recognise it immediately, even without the full song, and the upbeat rhythm keeps the mood light.

Justin Bieber released Sorry in 2015 as part of his album Purpose, and it quickly became one of his biggest global hits, topping charts around the world. Its catchy, tropical-house influenced chorus made it instantly recognisable, and short clips soon spread across TikTok, Instagram Reels and YouTube Shorts as a shorthand for a playful apology. Because the hook works even out of context, creators still reach for it years later whenever a light, musical sorry fits better than a spoken one.

Pro Tip for Usage

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Drop it right after the mistake lands, not before, so the apology feels like the punchline. Pair it with a cut to a sheepish face or a text overlay saying sorry, and end it before the beat builds, or it will lose its comedic timing.

Use Cases

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  • Apologising after a prank goes slightly wrong on camera.
  • Reacting to a failed trick or clumsy sports moment.
  • Ending a roast video with a fake sincere apology.
  • Captioning a pet caught misbehaving around the house.

Frequently Asked Questions

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What is the Justin Bieber Sorry sound?
It is a short clip of the chorus hook from Justin Bieber's 2015 song Sorry, featuring his smooth vocal over an upbeat pop beat. The clip is usually used as a musical way to say sorry in short videos and memes.
Where is the Sorry sound from?
It comes from Sorry, a hit single by Canadian singer Justin Bieber released in 2015 for his album Purpose. The song topped charts worldwide and its chorus remains one of his most recognisable hooks.
How do creators use the Sorry sound in videos?
Creators usually play it right after a mistake, failed attempt or awkward moment to add a playful apology. It works best in short clips with a sheepish reaction, a funny caption or a quick cut that lets the hook land as the punchline.

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