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Guy Cooper - Thick of it

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About this sound

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The viral chorus from KSI's Thick Of It, in Guy Cooper's style, used in TikTok edits and memes to hype up a confident entrance or big funny moment.

This clip captures the punchy, boastful chorus of Thick Of It, with a confident male vocal riding over a driving beat as he runs through a rapid list of personas, from screen to ring to pen to king, before landing on the crown and bling line. The delivery is loud, rhythmic and deliberately over the top, so it feels like a hype anthem rather than a straightforward song excerpt. Played over a video, it instantly raises the energy, makes an ordinary entrance feel grand and self assured, and gives viewers a familiar hook they recognise within the first second.

Thick Of It is a 2024 single by British YouTuber and musician KSI, featuring Trippie Redd, and its confident, chant-like chorus quickly became a TikTok trend. Short clips of the hook spread through edits, reaction videos and so-called brainrot compilations, where the boastful lyrics were paired with exaggerated entrances, gaming highlights and ironic flexes. Its simple rhythm and instantly recognisable lines kept it in circulation long after the initial chart run, making it a shorthand for overconfident humour online.

Pro Tip for Usage

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Drop the clip right as your subject walks in or reveals something, and cut on the crown and bling line for impact. Pair it with a zoom entrance, but do not run it under quiet dialogue, as its loud chorus will drown out the joke.

Use Cases

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  • Hype up a friend's dramatic entrance in a vlog.
  • Celebrate a gaming win or clutch play online.
  • Introduce a confident outfit reveal on TikTok.
  • Mock a self-important moment in a comedy edit.

Frequently Asked Questions

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What is the Guy Cooper Thick Of It sound?
It is a short clip of the chorus from KSI's Thick Of It, featuring the screen to ring to pen to king lyrics and the crown and bling line. On soundboards it is listed under Guy Cooper and used as a hype meme sound.
Where does Thick Of It originally come from?
Thick Of It is a 2024 song by KSI featuring Trippie Redd. The viral TikTok sound uses its chorus, which became popular in edits and brainrot videos because of its loud, boastful delivery.
How do creators use this sound in videos?
Creators usually drop it over entrances, wins, outfit reveals and ironic flexes, timing the reveal to the crown and bling line. It works best in short, high-energy edits where the joke is confidence played straight.

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