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Du fromage, du jambon, des choses très concrètes

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Emmanuel Macron saying du fromage, du jambon, des choses très concrètes in a calm voice, a French politics clip used for everyday lists and food jokes.

This is a short voice clip of French president Emmanuel Macron listing simple, concrete things in French: cheese, ham, and very concrete things. He delivers the line in his usual calm, matter-of-fact tone, without excitement or emphasis, which makes the ordinary shopping list sound unexpectedly official. The contrast between presidential seriousness and such basic food items is what makes it funny, turning a policy-style statement into a deadpan meme about everyday life, groceries, and keeping things simple and practical rather than abstract or complicated.

The phrase comes from Emmanuel Macron speaking in French about returning to simple, concrete things, with cheese and ham given as examples. Clipped from its original political context, the line circulated on French social media and soundboards as a standalone reaction, especially during the Covid period referenced in its tags. Its appeal is the deadpan delivery applied to basic food, so users keep reposting it for shopping, cooking, and everyday-list jokes where a serious tone makes a trivial point sound important.

Pro Tip for Usage

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Place the clip right after listing two or three mundane items on screen, then let Macron deliver the cheese and ham line as the punchline. Keep the original calm delivery untouched, add no music, and cut to a grocery shot immediately after.

Use Cases

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  • Caption a grocery haul with cheese and ham.
  • React to overly abstract political speeches online.
  • List simple pleasures after a long day.
  • Punch up cooking videos with deadpan French commentary.

Frequently Asked Questions

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What does du fromage, du jambon, des choses très concrètes mean?
The phrase translates to cheese, ham, and very concrete things. Emmanuel Macron says it in French in a calm, serious tone, listing simple everyday items, which is why the short clip works as a deadpan joke about keeping things practical and basic.
Who says this sound?
It is Emmanuel Macron, president of France, speaking in French. The clip isolates his line about cheese, ham, and very concrete things, removing the wider political context so the ordinary food list can be reused as a meme reaction in unrelated videos.
How do people use this Macron sound?
Creators add it after listing groceries, meals, or simple plans, letting the serious delivery act as the punchline. It also works as a reaction to abstract speeches, with the cheese and ham examples bringing the conversation back to practical, everyday things.

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