6. PRICE IS RIGHT "DINGDING"

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About this sound

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The bright two-note chime from The Price Is Right that signals a correct guess, often used in videos and memes to mark a win or a clever reveal.

The sound is a short, bright two-note chime, the kind of ding-ding that instantly feels like a game show win. It rings cleanly, with a metallic sparkle and a quick, upbeat rhythm, then stops before it can overstay its welcome. Hearing it triggers an immediate sense of success, even out of context, because listeners associate it with a correct answer, a prize reveal, or a moment going exactly right. In an edit, it works like a punctuation mark, turning an ordinary statement into a punchline and letting the audience know something clever, lucky, or satisfying has just happened.

The Price Is Right is a long-running American television game show where contestants guess prices to win prizes, and its bright ding has become shorthand for getting something exactly right. The sound is closely tied to correct bids and winning moments on the show, which is why audiences recognise it instantly even without seeing the programme. As clips, reaction videos and short-form edits spread online, creators began lifting the chime to punctuate their own wins, reveals and correct answers. It remains popular because it is short, positive and universally understood, needing no explanation to signal success.

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Frequently Asked Questions

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What is the Price Is Right ding ding sound?

It is the short, bright two-note chime heard on The Price Is Right when a contestant gets a bid or answer right. The sound signals a win or a correct guess, which is why it feels instantly rewarding even outside the show.

Where does the ding ding sound come from?

It comes from The Price Is Right, the American television game show built around contestants guessing the prices of prizes. The ding is used during gameplay to mark correct guesses and winning moments, making it one of the show's most recognisable audio cues.

How do creators use the ding ding sound in videos?

Creators place it on a reveal, a correct answer, a plot twist or a satisfying payoff to tell viewers something went right. It works best as a single, well-timed hit paired with a visual pop, rather than repeated throughout a clip.