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Borat saying 'wa wa wi wa' in an excited, broken-English exclamation from the movie, used for over-the-top reactions to something impressive.

The sound is Sacha Baron Cohen as Borat Sagdiyev blurting out his famous catchphrase 'wa wa wi wa' in a high, gleeful voice. Delivered with wide-eyed amazement and mangled pronunciation, it turns a simple expression of excitement into pure comedy. The line lands like a burst of childlike wonder, as if Borat has just seen the most impressive thing in the world. That exaggerated delight is why the clip feels instantly funny even without context, and why a three-second shout can carry an entire reaction.

The phrase comes from Borat, the 2006 mockumentary comedy starring Sacha Baron Cohen as Kazakh reporter Borat Sagdiyev, a character first developed on Da Ali G Show. Borat uses 'wa wa wi wa' as his mangled expression of amazement, most famously when impressed by women or luxury. The line became one of the film's most quoted catchphrases alongside 'very nice' and was clipped endlessly for forums, early YouTube edits and soundboards. Its short, unmistakable delivery keeps it alive as a reaction sound long after the film's release.

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Drop it right on the reveal, just after a luxury item, attractive person or ridiculous flex appears on screen. Keep Borat's voice full volume and cut the music for half a second before it, so the mangled excitement hits clean and unmistakable.

Gebruiksscenario's

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  • Reacting to a luxury car reveal in edits
  • Punctuating thirst-trap moments with ironic Borat excitement
  • Adding comedy to unboxing videos of expensive gadgets
  • Using as a soundboard reply for shocking news

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What does Borat say in the wa wa wi wa sound?
Borat says 'wa wa wi wa,' his excited catchphrase for amazement. Played by Sacha Baron Cohen, the Kazakh reporter delivers it in a high, gleeful voice whenever he sees something that impresses or excites him.
Where is the Borat wa wa wi wa sound from?
The clip is from the 2006 comedy film Borat, starring Sacha Baron Cohen as Borat Sagdiyev. The character first appeared on Da Ali G Show before the film made his catchphrases, including this one, widely quoted worldwide.
Why do people use Borat wa wa wi wa in videos?
Creators use it as an instant reaction to something impressive, attractive or expensive. The exaggerated excitement needs no setup, so it works over reveal shots, flexes and thirst-trap edits where a short, funny shout says everything.

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