What are those!?!

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The famous “What are those?” roast clip from the viral meme and Vine era, used to mock bad shoes, awkward outfits, and sudden embarrassing reveals.

This sound is the classic shouted “What are those?” line, delivered with exaggerated disbelief and instant roast energy. The clip is short, loud, and instantly recognisable, making it perfect for calling out ugly shoes, questionable fashion, or anything that deserves playful public embarrassment. It hits fast and creates a sharp comedic sting, so viewers immediately understand the joke even before the visual payoff lands. That mix of surprise, judgment, and meme nostalgia is why the sound still works so well in edits, reaction posts, and outfit reveals.

“What are those?” became a major internet catchphrase after a 2015 viral Vine video by Brandon Moore, where the line was used to roast someone's shoes. The clip spread far beyond Vine through reposts, remixes, and reaction compilations, then got another wave of attention when a similar joke appeared in Black Panther in 2018. It is still popular because the setup is simple and instantly readable: show footwear or an outfit, then drop the shout for an immediate punchline.

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What is the “What are those?” sound from?

The meme sound is best known from a 2015 viral Vine by Brandon Moore, where he shouted the line while mocking someone's shoes. It later became a widely reused catchphrase across memes, edits, and reaction videos.

Why is the “What are those?” clip so popular?

It is popular because the joke is immediate and visual. The line instantly signals playful embarrassment, especially when paired with ugly shoes or a bad outfit, so creators can deliver a punchline in just a couple of seconds.

How do people usually use the “What are those?” sound?

Most people use it on shoe reveals, outfit roasts, thrift hauls, or character fashion fails. The sound usually lands right as the camera cuts or zooms to the footwear, making the reveal feel harsher and funnier.