Price is Right Incorrect

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The Price Is Right incorrect buzzer, a descending brass sting from the game show, used in videos and memes to signal a wrong answer or failed guess.

This is the instantly recognisable losing sting from The Price Is Right, played when a contestant's bid or answer misses the mark. It opens with a sharp buzz before falling into a slow, drooping brass phrase that sounds deliberately deflated, like a joke collapsing in real time. The short four-second clip lands with a comic thud, turning a small mistake into a public fail. Viewers hear it and immediately understand that something went wrong, which is why editors use it as a punchline rather than a simple error noise.

The sting comes from The Price Is Right, the long-running American television game show where contestants bid on prizes and a wrong bid ends the round. Its drooping brass sound became shorthand for failure well beyond television, spreading through YouTube compilations, reaction videos and meme soundboards where editors reuse it for any obvious mistake. Like the Windows XP error music, it works because audiences recognise it instantly, even without seeing the show, and that shared recognition keeps it in regular use for quizzes, challenges and parodies.

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What is the Price Is Right incorrect sound?

It is the short losing sting from The Price Is Right, played when a contestant makes a wrong bid or answer. Its descending brass notes are designed to sound deflated, making the failure feel both obvious and funny.

Where does the sound come from?

It comes from The Price Is Right, the long-running American game show in which contestants compete by bidding on prizes. The sting is used in the show to signal that a bid or guess was incorrect.

How do creators use this sound in videos?

Creators drop it immediately after a wrong answer, failed guess or bad decision is revealed, then cut to a reaction. It works best as a standalone punchline, without dialogue or music competing with its descending notes.