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Mr. Burns says excellent in his slow, sinister voice from The Simpsons, often used online as a reaction sound when a plan comes together perfectly.

The clip captures Mr. Burns, the elderly billionaire owner of the Springfield Nuclear Power Plant, delivering his signature word in a long, drawn-out, almost purring tone. His voice is low and gleeful, with his fingers typically steepled in the accompanying image, turning a single word into a full expression of scheming satisfaction. It sounds less like praise and more like quiet triumph, as if a devious plan has just fallen into place. Hearing it instantly signals smug approval, making a moment feel clever, mischievous, and a little bit villainous without needing any further explanation.

The line comes from The Simpsons, the long-running animated series that first aired in 1989, where Charles Montgomery Burns is the miserly owner of Springfield's nuclear power plant. His drawn-out 'Excellent' became one of the show's most recognisable catchphrases, usually delivered while he plots or celebrates a scheme going his way. Clips of the moment spread through early soundboards, reaction videos, and later short-form video, where it works as shorthand for villainous approval. Its simplicity keeps it instantly recognisable decades later.

사용을 위한 전문가 팁

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Drop it right after a clever trick, a successful prank, or an unexpected win, and let the long drawl breathe before cutting to the reaction. Pair it with a slow zoom on a smug face, and avoid loud music, which buries the quiet delivery.

사용 사례

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  • Reacting to a plan working perfectly in a video.
  • Celebrating a sneaky win in a gaming clip.
  • Captioning a boss approving a clever idea.
  • Mocking a rival after an unexpected comeback.

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Who says "Excellent" in this sound?
The voice is Mr. Burns, the elderly billionaire who owns the Springfield Nuclear Power Plant in The Simpsons. Voiced by Harry Shearer, he delivers his signature drawn-out Excellent when a scheme is going his way.
Where does the Mr. Burns Excellent sound come from?
It comes from The Simpsons, the animated television series that began in 1989. Mr. Burns uses Excellent as a recurring catchphrase, most famously while steepling his fingers and enjoying a plan coming together.
Why is the Excellent sound so popular for memes and edits?
Because one drawn-out word instantly communicates smug, villainous approval without any explanation. Creators use it after a clever trick, a prank, or a win to make the moment feel scheming and funny.

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