Lannisters send their regads

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Roose Bolton's chilling line 'The Lannisters send their regards' from Game of Thrones' Red Wedding, used for betrayal reveals and cold plot-twist moments.

This is the ice-cold voice line spoken by Roose Bolton just before he stabs Robb Stark at the Red Wedding. Delivered in a low, calm, almost polite tone, the words land with deliberate menace because the listener knows what comes next. There is no shouting and no music, just quiet certainty that makes the betrayal feel worse. For viewers it triggers instant recognition and dread, turning any scene into a moment of treachery. The clip works because the politeness of the phrasing clashes brutally with the violence it announces.

The line comes from Game of Thrones season 3, episode 9, The Rains of Castamere, which aired in 2013. At the Red Wedding, Roose Bolton speaks the words to Robb Stark moments before murdering him, signaling that House Lannister orchestrated the massacre. The phrase became shorthand for televised betrayal and spread through reaction videos, gaming montages and political memes. It endures because it condenses a shocking twist into one polite, menacing sentence that needs no explanation for fans.

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Who says 'The Lannisters send their regards' in Game of Thrones?

Roose Bolton says it to Robb Stark during the Red Wedding in season 3, episode 9. He speaks the line just before stabbing Robb, revealing that Tywin Lannister arranged the massacre of the Starks.

What does 'The Lannisters send their regards' mean?

It is a death sentence disguised as a polite message. It means House Lannister ordered the killing, and the speaker is carrying it out. In memes it signals any cold, preplanned betrayal.

Why is the sound used in memes and edits?

Because it instantly frames a moment as treachery. Creators play it over backstabs in games, plot twists, or friends turning on each other, letting one famous line do the storytelling.