kill them (mario psa)

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Lou Albano as Mario says kill them in this brief PSA sound effect, widely used in memes and edits to punctuate a ruthless or villainous gaming moment.

This is a very short, punchy voice clip of Lou Albano performing as Mario, delivering the two words kill them in a blunt, almost cheerful television tone that makes the line feel stranger than it should. The recording is brief and unpolished, with the warmth of an old live-action segment clashing against the harshness of the command, which is exactly why it lands so well as a joke. Heard on its own, it sounds like a sudden order from an unlikely villain, turning an innocent mascot into a deadpan instigator and giving editors a fast, shocking punchline.

The clip is labelled on soundboards as a Mario PSA featuring Lou Albano, the actor who played Mario in the live-action segments of the late 1980s Super Mario Bros. television show. Short excerpts from those segments have long circulated online because Albano's warm, theatrical Mario voice sounds unexpectedly blunt when isolated from its original context. As a meme sound, the two-word command works because it is instantly recognisable to retro gaming fans while remaining short enough to drop into edits, streams and reaction videos without explanation.

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Who says kill them in this sound?

The voice is Lou Albano performing as Mario, the actor who played the character in the live-action segments of the late 1980s Super Mario Bros. television show. The clip is labelled on soundboards as coming from a Mario PSA.

Why is the Kill Them Mario sound popular in memes?

It is popular because the short, blunt command clashes with Mario's friendly image, creating an instant joke when it is placed over a ruthless decision, a villain reveal or a gaming betrayal. Its brevity also makes it easy to reuse in short edits.

How can creators use this sound in a video?

Creators usually drop it at the exact moment a character makes a harsh choice or orders an attack, then leave a brief pause so the line stands out. It works best on its own, without music or other dialogue covering the delivery.