I'M IN THE THICK OF IT

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KSI's Thick of It song clip with the I'm in the thick of it chorus, released in 2024 and widely used in memes, edits and ironic reaction videos.

This is the full-length recording of Thick of It by KSI featuring Trippie Redd, built around the instantly recognisable chorus hook where he sings I'm in the thick of it, everybody knows. The track mixes confident pop rap verses, a melodic sung chorus and a polished modern beat that stays upbeat even as the lyrics boast about fame and success. Online the sincerity became the joke, turning an earnest anthem into an ironic meme sound that viewers instantly associate with overconfidence, cringe moments and exaggerated self belief in edits and parodies worldwide today.

Thick of It was released in October 2024 by British YouTuber and rapper KSI, featuring Trippie Redd, as a single about his rise in music, boxing and business. The chorus was clipped and shared widely on TikTok and YouTube, where listeners mocked the earnest lyrics and delivery and turned the song into a running joke. Remixes, parodies and out-of-context uses spread quickly, keeping the track famous far beyond its original fanbase as a shorthand for unironic confidence online.

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What is the I'm in the Thick of It sound?

It is a clip from Thick of It, the 2024 song by KSI featuring Trippie Redd. The part most shared is the chorus where KSI sings I'm in the thick of it, everybody knows, which became a widely recognised meme sound.

Why did Thick of It become a meme?

Listeners on TikTok and YouTube found the confident lyrics and earnest delivery unintentionally funny, so they clipped the chorus for ironic edits and parodies. The repetition, remixes and jokes about KSI's other ventures helped the song spread well beyond music fans.

How do creators use the Thick of It sound?

Creators place the chorus over boastful, awkward or overconfident moments to make them funnier through contrast. It works best as a short punchline in meme edits, gaming videos and reaction clips, rather than as background music for a serious scene.