Failure Price is Right

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The descending brass failure horn from The Price Is Right, played when a contestant loses. Creators use it for failed attempts, bad guesses and comic letdowns.

The Price Is Right failure horn is a short, descending brass sting that instantly signals a wrong answer or a missed prize. Four low, slightly flat notes tumble downward in a slow, mocking slide, ending on a flat, anticlimactic thud that feels like the air leaving the room. It is not loud or harsh, but its familiar game-show tone makes the disappointment feel both public and funny. Played over a clip, it turns a small mistake into a shared joke, letting the audience laugh at the failure instead of feeling awkward about it, which is why it works so well as a punchline.

The Price Is Right is a long-running American television game show in which contestants guess prices to win prizes, and its losing horn has become shorthand for failure far beyond the studio. The sting is instantly recognised by viewers who grew up watching the show, so editors began lifting it for online videos, reaction clips and fail compilations. Its game-show roots give it a light, non-serious tone, which is why it still appears in memes and short-form videos whenever someone wants a quick, universally understood signal that something went wrong.

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What is the Price Is Right failure sound?

It is the short, descending brass sting from The Price Is Right that plays when a contestant fails to win a prize. Its falling notes make a loss feel instantly recognisable, comic and anticlimactic rather than serious.

Where does the Price Is Right failure horn come from?

It comes from The Price Is Right, the long-running American television game show where contestants guess retail prices to win prizes. The horn is part of the show's sound design for an unsuccessful turn or missed prize.

How do creators use this sound in videos?

Creators place it immediately after a failed attempt, wrong guess or embarrassing moment to turn the mistake into a punchline. It works best alone, with a pause afterwards, so the audience can register the joke before the video moves on.