CTV Canadian Television Ident

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The CTV station ident, a short musical sting from the Canadian television network, often used to mark a broadcast break or introduce channel branding in edits.

This is the brief ident used to mark CTV, Canada's major commercial television network, as a programme returns or a station break begins. In just under five seconds it delivers a polished, upbeat musical sting with a clear, confident finish that instantly reads as television branding rather than a song or a spoken line. The sound feels familiar and official, giving an edit a broadcast frame and a sense of place, especially for viewers who grew up watching Canadian TV. It works as a quick transition cue, setting up a clip, a news-style segment or a Canada-themed moment without needing any explanation.

CTV is one of Canada's main commercial television networks, alongside the public broadcaster CBC, and station idents like this have long been used on air to identify the channel between programmes and during breaks. Short branding stings are designed to be recognised in seconds, which is why they travel well online as soundboard clips. People now reuse this ident in edits, memes and nostalgic posts about Canadian television, where its familiar broadcast sound instantly signals the country and the channel without needing a logo on screen.

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What is the CTV Canadian Television Ident sound?

It is a short station ident sting used by CTV, a Canadian commercial television network, to brand a programme break or channel moment. The clip lasts under five seconds and works as a recognisable broadcast cue in edits.

Where does this sound come from?

It comes from CTV's on-air branding in Canada, where television networks use short idents to identify themselves between programmes. The soundboard version captures that brief musical sting for reuse online.

How can creators use this ident in a video?

Creators often place it at the start of a clip, before a news-style segment, or at a scene change to suggest a channel switch. It works best played once, cleanly, without overlapping speech or background music.