critic - it stinks!

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Jay Sherman from The Critic delivers his blunt catchphrase, It stinks, in this short TV sound effect for reacting to bad movies, games and ideas.

The clip is a short, deadpan vocal line delivered in the dry, judgmental tone of a professional film critic who has just endured something terrible. The voice is flat and unimpressed rather than angry, with a sharp emphasis on the final word that makes the verdict feel final and unarguable. There is no music or background noise to soften it, so the insult lands cleanly and instantly. That bluntness is why it works so well as a reaction: it turns a bad trailer, a disappointing game, or a weak joke into an instant punchline, letting the audience feel the critic's disgust without needing any explanation.

It stinks is the signature catchphrase of Jay Sherman, the New York film critic at the centre of the animated sitcom The Critic, which aired in the mid-1990s. Voiced by Jon Lovitz, Sherman used the line to dismiss films he hated, and its blunt simplicity made it easy to remember and repeat. Long after the show ended, the phrase survived through reruns, clips and reaction videos, where creators reuse it as shorthand for instant disapproval of movies, games and online trends.

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What is the 'It stinks' sound from The Critic?

It is Jay Sherman's catchphrase from the animated sitcom The Critic, used when the New York film critic hates a movie. The short clip captures his flat, unimpressed delivery, making it ideal as a quick reaction to something disappointing.

Who says 'It stinks' in The Critic?

Jay Sherman, the show's main character, says it. Voiced by Jon Lovitz, Sherman is a film critic whose job is to review movies on television, and the line became his most recognisable way of giving a film a negative verdict.

How do creators use the 'It stinks' sound?

Creators usually play it immediately after showing something bad, such as a weak trailer, a disappointing game or a poor idea. It works best on its own, with a short pause afterwards, so the blunt verdict can land as the punchline.