B3-Rick Roll-irj

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The classic Rick Roll clip from Rick Astley's Never Gonna Give You Up, used to prank friends with an unexpected bait-and-switch link or video.

This is the instantly recognisable opening of Rick Astley's 1987 hit Never Gonna Give You Up, the song behind the Rickroll. The clip catches the upbeat pop intro and Astley's smooth vocal promise, delivered with total sincerity. That earnestness is what makes it funny, because listeners expect something serious, important or completely different before the familiar chorus appears. It lands as a harmless gotcha, turning disappointment into laughter as everyone realises they have been Rickrolled again, and the catchy hook tends to stay stuck in their head for hours afterwards.

Rickrolling began online in 2007 as a bait-and-switch prank modelled on an earlier duckrolling joke, replacing expected links with Rick Astley's 1987 single Never Gonna Give You Up. The video spread across forums, YouTube and social media, turning a sincere pop hit into one of the internet's most durable memes. Astley himself later leaned into the joke with live Rickrolls and surprise appearances. Its short, unmistakable hook still works because almost everyone online recognises the setup within seconds of hearing it start to play.

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What is a Rick Roll?

A Rick Roll is a prank where a link or video promises something else but unexpectedly plays Rick Astley's Never Gonna Give You Up. The joke relies on instant recognition, the singer's sincere delivery, and the victim realising they have been tricked.

Where does the Rick Roll sound come from?

It comes from Never Gonna Give You Up, the 1987 pop single by English singer Rick Astley. A short clip of its opening and chorus became the standard audio used for Rickrolling across videos, streams, messages and social media posts online.

How do you use the Rick Roll sound in a video?

Place it where viewers expect a payoff, reveal or serious clip, then cut abruptly to Astley's vocal with no introduction. The surprise works best when the setup feels believable for a few seconds and the song is instantly recognisable and clear.