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Short voice clip of the EA Sports tagline 'It's in the game' from the popular video games, used for gaming intros, highlight edits and meme openers.

This is the short, punchy voice tag that opens EA Sports games, with a deep male voice delivering the line 'EA Sports, it's in the game' over a quick whoosh. The delivery is confident and instantly familiar, building a sense of anticipation in just a couple of seconds. Online, that serious broadcast tone is exactly what makes it funny, because creators drop it before an ordinary play, a clumsy moment or a low budget highlight and let the contrast do the work. It instantly frames whatever follows as a big sporting moment.

EA Sports is the sports label of Electronic Arts, created in the early 1990s for series like FIFA, Madden NFL and NHL. Its slogan 'It's in the game' evolved from 'If it's in the game, it's in the game' and became the spoken sign off heard at the start of those titles, most famously voiced by Andrew Anthony. As clips moved to YouTube, TikTok and soundboards, the tag escaped the loading screen and became shorthand for any over the top sports or gaming moment, which is why it still gets reused today.

使用例

よくある質問

What is the EA Sports sound?

It is a short voice tag where a deep male announcer says 'EA Sports, it's in the game.' The clip lasts about two seconds and was used to open Electronic Arts sports video games, making it instantly recognisable to players.

Who says EA Sports it's in the game?

The best known version was voiced by Canadian voice actor Andrew Anthony, who recorded the line for Electronic Arts in the 1990s. His confident, broadcast style delivery helped turn a simple brand tagline into one of gaming's most familiar sounds.

How do people use the EA Sports sound?

Creators place it at the start of gaming videos, sports highlights and parody clips to make a moment feel like a real broadcast. It works best as a quick intro before the action, rather than as background audio throughout a video.