Wrong The Price Is Right

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The Wrong Price Is Right sound effect plays the show's famous losing buzzer, used in memes and videos to mark a wrong answer or failed guess instantly.

The Wrong Price Is Right sound is the short, descending losing cue associated with a wrong guess on the American game show The Price Is Right, a low, flat buzzer followed by a drooping brass-style phrase that instantly signals failure. It sounds blunt and slightly comic rather than harsh, with a slow fall that makes the disappointment feel playful instead of serious. Hearing it in a video immediately tells the audience that someone has made a mistake, lost a round, or picked the worst possible answer, and the familiar television association gives the joke instant recognition even without any explanation or context.

The cue comes from The Price Is Right, the long-running American television game show where contestants guess retail prices to win prizes. Its losing sound became familiar to generations of daytime viewers, and clips of it later spread through YouTube, TikTok and soundboards as a shorthand for a wrong answer. Creators keep using it because the television association is immediate and the tone is playful rather than cruel, making it useful for quizzes, fails, gaming clips and reaction edits where a short, recognisable signal of failure works better than words.

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What is the Wrong Price Is Right sound?

It is the losing buzzer and descending horn cue from The Price Is Right, played when a contestant gives a wrong price or loses a game. The short six-second clip is widely used online to signal a failed guess or mistake.

Where does the Wrong Price Is Right sound come from?

It comes from the American game show The Price Is Right, where contestants guess the prices of products to win prizes. The losing cue has become one of the show's most recognisable audio moments through decades of daytime television.

How do creators use the Wrong Price Is Right sound?

Creators play it immediately after a wrong answer, failed challenge or bad guess in quizzes, gaming videos and reaction edits. It works best once, at the moment of failure, paired with a reaction shot or on-screen text.