WHAT DOES DA FOX SAY?

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Clip of the chorus from Ylvis's 2013 viral song The Fox, built on a silly question about animal noises, used for pet videos and meme reaction edits.

This is a 31-second excerpt from Ylvis and their novelty song The Fox, centred on the repeated question of what sound a fox makes. After listing familiar noises for dogs, cats, birds and cows, the track drops into a bouncy electronic chorus of invented fox calls, delivered in high, chanting vocals over a dance beat. The contrast between the straight-faced verses and the absurd made-up sounds is what makes the clip land. Played over a pet video or a confused reaction, it turns an ordinary moment into a deliberately ridiculous, instantly recognisable joke.

The Fox was released in September 2013 by Norwegian comedy duo Ylvis, brothers Vegard and Bård Ylvisåker, as a trailer for their talk show and became an unexpected global hit. The music video passed hundreds of millions of views within months, the song charted internationally, and its question-and-answer format was endlessly parodied, remixed and quoted. A decade later the chorus still circulates in short-form edits and group chats because almost everyone recognises the setup from a single line, even if they have never heard the full song.

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What is the What Does The Fox Say sound?

It is a clip from The Fox, a 2013 novelty dance song by Norwegian duo Ylvis. The excerpt centres on asking what sound a fox makes, then answering with a series of invented, high-pitched calls in the chorus.

Who sings What Does The Fox Say?

The song is performed by Ylvis, the Norwegian comedy duo made up of brothers Vegard and Bård Ylvisåker. They originally made it as a joke trailer for their television talk show before it became a viral hit.

How do people use this sound in videos?

Creators place it over pet and wildlife clips, animal sound quizzes and reaction edits where the joke depends on the pause before the chorus. The build works best when the visual stays deadpan and the invented fox calls provide the payoff.