Рик ролл

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The Never Gonna Give You Up chorus by Rick Astley, used as a classic bait-and-switch prank for surprise reveals, misleading links and funny video edits.

This clip captures the instantly recognisable opening chorus of Rick Astley's Never Gonna Give You Up, with its bright eighties pop production, driving drum machine beat and Astley's deep, confident vocal delivering the famous promise never to give you up or let you down. Even in just a few seconds, the melody triggers instant recognition, turning an ordinary link, video or presentation into a playful bait-and-switch. Listeners usually smile, groan or laugh the moment they realise they have been Rickrolled, because the cheerful, upbeat sound contrasts perfectly with the trick itself, making the joke feel harmless, nostalgic and shared rather than mean-spirited.

Never Gonna Give You Up was released by British singer Rick Astley in 1987 as his debut single and became a worldwide pop hit. Two decades later, internet users turned its music video into a bait-and-switch prank, sharing disguised links that promised one thing and delivered Astley instead. The joke, known as Rickrolling, spread through forums, YouTube and social media in the late 2000s and became one of the internet's longest-running memes. It endures because the song is universally recognisable, cheerful and harmless, making the surprise funny rather than frustrating for most viewers.

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What is the Rick Roll sound?

It is the chorus of Rick Astley's 1987 hit Never Gonna Give You Up, used as an audio prank. When someone clicks a link expecting something else, they hear Astley singing instead, which is the classic Rickroll joke.

Where does the Rick Roll come from?

It comes from Rick Astley's debut single Never Gonna Give You Up, released in 1987. The song later became an internet meme in the late 2000s, when users shared disguised links to its music video as a bait-and-switch joke.

How do creators use the Rick Roll sound in videos?

Creators place it after a misleading title, thumbnail or serious setup to reveal the joke, often pairing it with a surprised reaction or a fake loading screen. Keeping the clip short preserves the surprise and stops the gag from overstaying its welcome.