20% Cooler

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The 20 percent cooler sound is Rainbow Dash's iconic line from My Little Pony, used in edits, remixes and memes to say something needs an upgrade.

This short clip captures the confident delivery of the line about making something twenty percent cooler, spoken with a cocky, upbeat energy that instantly reads as a challenge to improve whatever came before it. The voice is bright and assertive, landing the percentage like a precise measurement rather than a vague opinion. Listeners recognize the attitude immediately, even without seeing the scene. Played over a dull outfit, design, edit or moment, it turns ordinary criticism into a playful verdict and signals that a bolder, more stylish version is expected next.

The phrase comes from My Little Pony: Friendship Is Magic, where Rainbow Dash tells Rarity a design needs to be about twenty percent cooler in the 2011 episode Suited for Success. Fans clipped the line, repeated it in forums and remixes, and turned it into a shorthand rating inside and outside the fandom. It later inspired fan songs and edits using the twenty percent cooler wording, which helped the quote survive as a meme long after the episode aired and appear in soundboards and short videos.

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What is the 20 percent cooler sound?

It is a short clip of Rainbow Dash saying something needs to be about twenty percent cooler. The line is delivered confidently and is used as a playful way to say an outfit, design or edit needs improvement.

Where is 20 percent cooler from?

The quote is from My Little Pony: Friendship Is Magic, in the episode Suited for Success. Rainbow Dash says it to Rarity while giving feedback on outfits Rarity is designing for her friends to wear to a gala.

Why do people use the 20 percent cooler sound?

People use it as a meme reaction when something looks plain, unfinished or underwhelming. Dropping the clip after a before shot sets up a reveal, a redesign or a joke upgrade, and fans also use it to reference the show.