What is love?

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A short clip of the famous 'What Is Love' hook from Haddaway, used in memes, edits and reaction videos for dramatic romance jokes or throwback comedy.

This sound is the instantly recognisable hook from Haddaway's 'What Is Love', usually clipped to the line and synth hit people know from memes and old comedy bits. It has a bright Eurodance feel, a punchy beat and a slightly dramatic vocal that makes almost any scene feel bigger and funnier. Creators use it when a joke turns unexpectedly romantic, when two characters have obvious chemistry, or when they want a nostalgic 90s pop cue that viewers recognise in a second.

'What Is Love' is a 1993 eurodance song by Haddaway. Online, short clips of its chorus became closely tied to comedy edits and the head-bobbing routine popularised by Night at the Roxbury, which helped keep the track in meme culture long after its original release. People still use this sound because the opening vocal is instantly familiar, the beat lands fast, and it can flip a normal scene into a knowingly over-the-top romantic or retro joke within a second.

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What is the What Is Love sound from?

It comes from 'What Is Love,' a 1993 song by Haddaway. Most soundboard versions use the famous chorus hook that listeners recognise from memes, comedy edits and retro dance compilations.

Why is the What Is Love clip so popular in memes?

The sound is instantly recognisable and sets a dramatic, playful mood very quickly. Its strong beat and iconic vocal make it perfect for joke romance edits, nostalgic posts and sudden comedic reveals.

How do people use the What Is Love sound in videos?

Creators usually place it after a pause, stare or reveal, then cut to head bobs, slow zooms or awkward chemistry between characters. It works especially well when the joke is that a moment suddenly feels overly romantic.