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The classic Rickroll clip from Astley's Never Gonna Give You Up, featuring the chorus hook used to surprise viewers with a bait-and-switch reveal.

This 17-second clip captures the unmistakable opening hook of Rick Astley's Never Gonna Give You Up, with its bright 1980s pop production, steady drum beat and Astley's smooth, confident vocal rising into the chorus everyone knows by heart. The moment the familiar melody starts, listeners instantly recognise the joke, turning an ordinary link, video or presentation into a light-hearted surprise. It works because the song is so well known that just a few notes are enough to make people laugh, sing along or groan in good humour before the punchline lands.

Never Gonna Give You Up was released by Rick Astley in 1987 and became a worldwide pop hit before it found a second life online. In 2007, internet users began disguising links to its music video as links to something else, creating the bait-and-switch prank now known as Rickrolling. The joke spread through forums, social media and mainstream news, and Astley himself later embraced it with surprise performances. Its staying power comes from instant recognition: almost everyone knows the chorus, so the prank needs no explanation.

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What is the Rick Roll sound?

It is a short clip of Rick Astley's Never Gonna Give You Up, usually the chorus hook, used as a bait-and-switch joke when someone clicks a link expecting something else and hears the song instead.

Where did Rickrolling come from?

Rickrolling began online in 2007 when users disguised links to Astley's music video as links to other content. The prank spread across forums and social media and became one of the internet's most enduring memes.

How can I use the Rick Roll sound in a video?

Place it at the moment of a fake reveal, such as after a misleading title or promise, then cut away quickly so the joke lands fast. It works best once per video, when viewers do not expect it.