PS3 Commercial Sound - It Only Does Everything

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The PS3 It Only Does Everything sound effect from the PlayStation 3 commercial slogan, used in gaming edits and nostalgic meme videos online.

This is the short audio sting from the PlayStation 3 commercial built around the slogan It Only Does Everything. A clear male voice delivers the line over the familiar PS3 startup-style tone, giving it a confident, polished advertising feel. The clip is brief and instantly recognisable to anyone who watched gaming TV spots in the late 2000s. Creators use it for its nostalgic punch, dropping it after a boast, a feature list, or a reveal to make the moment feel bigger and funnier than it really is.

Sony introduced It Only Does Everything in 2009 as the centrepiece of the PlayStation 3 rebrand campaign for the slimmer PS3 model. Fronted by the fictional executive Kevin Butler, the TV adverts highlighted Blu-ray, online play and games in one confident tagline. The phrase stuck with players who grew up with that era of gaming advertising and later resurfaced in edits, compilations and soundboards as a shorthand for nostalgic PlayStation pride and over-the-top feature boasts.

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What is the PS3 It Only Does Everything sound?

It is a short clip from a PlayStation 3 television commercial, featuring a male voice delivering the slogan It Only Does Everything over the console's recognisable commercial tone. The sound lasts around five seconds and is used mainly for nostalgic gaming edits.

Where does the slogan It Only Does Everything come from?

The slogan comes from Sony's 2009 PlayStation 3 advertising campaign for the slim model, fronted by fictional executive Kevin Butler. The adverts promoted the console's games, Blu-ray playback and online features with one confident tagline meant to sum up the system.

How do creators use this sound effect?

Creators drop it after a boast, a feature list or a gaming reveal to make the moment sound like a real commercial. It works best in retro PlayStation videos, console comparisons and meme edits where the nostalgic slogan becomes the punchline.