The ultimate bait-and-switch sound that defined internet trolling. Decades later, the opening drum beat and synth-pop melody of Rick Astley remain the gold standard for "the prank." It is a cultural phenomenon that signals the viewer has been successfully lured into a trap.
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Use this as a "fake-out." Build up a serious or highly anticipated reveal, and just as the "answer" is supposed to appear, cut to the music. It’s a classic that still generates high engagement through "hate-watching" and nostalgia.
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