It's Rewind Time

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The iconic “It’s rewind time” line from YouTube Rewind 2018, used in memes, throwback edits and clips that jokingly reset a moment.

This sound is the short spoken line “It’s rewind time,” delivered in a calm, instantly recognisable way before a reset or flashback joke. The clip is brief and clean, making it easy to drop into edits right before a cut backwards, a failed moment replay, or a nostalgic montage. It gives a scene a self-aware internet vibe and works because viewers already associate the phrase with forced rewinds, awkward retrospectives, and meme-heavy commentary. Even on its own, the line signals that something is about to be replayed, undone, or revisited for laughs.

This phrase became widely known from YouTube Rewind 2018, where Will Smith opens the video by saying “It’s rewind time.” The line quickly escaped the original upload and spread across meme edits, reaction videos, and parody compilations, often used to introduce a fake do-over or a sarcastic flashback. It stayed popular because the wording is simple, the delivery is memorable, and the source video became a major online talking point. The clip is still used whenever creators want to signal a rewind with obvious internet irony.

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What is the “It’s Rewind Time” sound from?

It is best known from the opening of YouTube Rewind 2018, where Will Smith says the line before the video launches into its recap format. The phrase later became a meme far beyond the original upload.

Who says “It’s rewind time” in the viral clip?

Will Smith says the line in YouTube Rewind 2018. His delivery is what made the clip so recognisable, and that short opening moment is the version most people reference in memes and edits.

How do people use the “It’s Rewind Time” sound in edits?

Creators usually place it before a reverse cut, flashback, replay, or sarcastic recap. It is especially common when a video rewinds to a mistake, restarts a challenge, or jokes about revisiting an old trend.